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, Home About Us Product News Contact Testimonials Blog Can a Bank’s Brand Image be a Trap Posted by Stewart Rose on Mon , February 14, 2011 Research will tell you that a bank brand attribute as a trusted institution is worth millions of dollars and the envy of so many other types of financial institutions see recent article from The Financial Brand The problem is breadth . Banks are seen too narrowly , as the place to go for deposits and loans a place to go to transact . That’s fine if a bank is comfortable with a small share of their customer’s wallet 2 of 10 and are willing to watch other financial institutions earn more and more money by selling other products to their customers products and services that can help people with other needs as they save for college tuition bills , save for